Earlier this year, the St. Regis Red Sea opened its doors in a much-anticipated and coveted event, marking a new era in luxury hospitality.
Nestled within the visionary NEOM project in Saudi Arabia, this revolutionary hotel designed by renowned architect Kengo Kuma epitomizes a paradigm shift in sustainable tourism.
Collaborating with a multi-faceted team, including hospitality experts and leading scientists in conservation, our team worked to ensure the St. Regis Red Sea stands out in this pristine environment, despite the challenge of numerous competitors. Together, we defined the hotel’s positioning and guest experience, seamlessly integrating the St. Regis brand essence with the unique characteristics of the Red Sea.
Today, guests are offered a localized experience interwoven with the familiar luxury that defines the St. Regis legacy. Enter this new realm of unparalleled hospitality and experience the magic of the St. Regis Red Sea.